Oxygen's brand development model has been created to support brand
owners in the strategic development of their brands and the creation
of effective category management solutions.
unique model is underpinned by 3 key market levers - Insight,
Creativity and Effectiveness and provides a robust methodology
for strategic brand planning, brand communications, product development
and product commercialisation programmes.
3 market levers are harnessed within a framework of powerful planning
tools and creative processes that take a holistic approach to addressing
the needs of a brand alongside those of its customers and its consumers.
research programmes are undertaken on behalf of brand owners with
leading service providers so that valuable consumer insights can
be gained into their brands and their associated market categories.
market research and category audit data is analysed and interpreted
so that the best course of action can be identified for brand owners
to realise their strategic brand goals.
most effective brand solutions are based on the creative development
of brands against a clear plan that has resulted from gaining key
insights into the way that brands, customers and consumers truly
creative development module of the brand development model is specifically
designed to release creative resources so that they can fully explore
these key insights alongside unique and compelling brand attributes
that can deliver winning products and services.
project work is undertaken in partnership with brand owners in order
to identify and short list the key performance indicators (such
as key deliverables, project mile stones, decision gates and timelines)
and key commercial targets (such as sales, distribution and brand
share) as a benchmark to deem the success of each project.
project is fully managed by David Jones as either an integrated
member of an existing business team or on a stand alone basis co-ordinating
with external agencies and maintaining day to day contact by reporting
directly to the project sponsor.