Oxygen's services include category management support in order
to add value to customer/supplier relationships by enhancing business
results through the process of managing categories as business units.
Definition - Creation of category
definitions and identification of consumer purchase hierarchies through
the use of consumer research and the interpretation of consumer
outputs from these processes are then used to help define the role
of categories and the way they can be segmented.
Role and Segmentation - Identification and definition of
the optimal role of each category through the objective analysis
of customer, consumer and market data.
work is fully supported by a category rationale that underpins the
market analysis and can be fed directly into category and brand
Analysis - Undertaking of category analysis across customer,
consumer and brand owner's data to ensure that all recommendations
are balanced against the needs of the project sponsor and the marketplace.
of the key market levers that can make a vital difference to the
performance of a category and give the project sponsor a competitive
- Identification and short listing of the key performance indicators
that help measure achievement of brand and category development
of auditing services that monitors and measures performance of a
category on an ongoing basis.
Strategy and Tactics - Exploration, review and recommendation
of strategies that can help the project sponsor achieve their brand
and category goals.
recommendations are fully supported by tactical plans at product
and/or service level to ensure that identified opportunities can
be delivered against agreed timelines and budgets.
Planning - Generation of critical paths for proposed category
solutions against agreed timelines and the provision of project
management services for category implementation programmes.
of support in helping project sponsors to communicate proposed category
solutions across their business through prepared plans, visual support
materials and briefing sessions.
project is fully managed by David Jones as either an integrated
member of an existing business team or on a stand alone basis co-ordinating
with external agencies and maintaining day to day contact by reporting
directly to the project sponsor.