most successful brand owners get a significant part of their revenue growth
from new products that are less than 2 years old. However,
these activities need to be achieved in a business environment where
resources are increasingly coming under pressure to perform within
cost in conjunction with increasing work loads.
businesses are now outsourcing expertise in product development
in order to ensure that key product development programmes are undertaken
within strict time frames to realise windows of market opportunity.
Brand Oxygen's services are designed to integrate within the existing
business processes of brand owners in order to define new winning
products and to ensure market deadlines are met through new
methodolgy shown above is indicative of how a typical 'winning product'
definition project would be undertaken with full access to market
research, category management data and the utilisation of internal/external
creative resources to identify potentially winning products.
value is increased by bringing in category management and research
processes that ensure new products will have the necessary category
credentials, consumer and customer propositions to achieve store
distribution targets and category standout.
type of project work is often undertaken to explore market concepts
as part of brand/product development programmes that are signed
off within a strategic brand plan. The approved outputs form the
basis on a new product development proposal that can be entered
into formal product development programmes that receive the full
attention of the business.
Jones can provide a full project management service for the
definition of winning products as either an integrated member of
an existing business team or on a stand alone basis co-ordinating
with external agencies and reporting directly to the project sponsor.